📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Norfolk Southern Social Media Strategy

Eager to learn how Norfolk Southern is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Norfolk Southern.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Norfolk Southern: A Leading Transportation Company

Before: The Challenges of Social Media Marketing

Norfolk Southern is a prominent transportation company headquartered in Norfolk, Virginia, United States. With a strong presence in the United States, the company is a major player in the railroad industry, catering to a diverse range of clients including industries such as agriculture, automotive, chemical, and intermodal.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Norfolk Southern's Successful Social Media Strategy

Harnessing the Power of Social Media

Conclusion

Norfolk Southern effectively utilizes social media platforms to engage, inform, and connect with its audience. Through its active social media presence, the company showcases its commitment to innovation, customer service, and sustainability.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video