📣 Join us in our webinar interview with Simone Bonnett, "Creating a humanized Culture through Employee Advocacy" ✨ on September 26!
GPT-SEO Testing page

Case Study: NiSource Social Media Strategy

Eager to learn how NiSource is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for NiSource.

Continue reading to find out!



NiSource is a leading energy company based in the United States, with its headquarters located in Merrillville, Indiana. Serving more than 4 million natural gas and electric customers across seven states, including Indiana, Kentucky, Maryland, Massachusetts, Ohio, Pennsylvania, and Virginia, NiSource addresses a wide range of residential, commercial, and industrial clients.

Before: The Challenges of Social Media Marketing

NiSource recognizes the importance of social media marketing in reaching and engaging with its vast customer base. With a strong presence on various platforms, including Facebook, Twitter, and LinkedIn, the company strives to effectively communicate its values, services, and initiatives.


After: NiSource's Successful Social Media Strategy

On social media, NiSource excels in promoting community involvement and showcasing its commitment to sustainability. The company actively shares updates on its environmental initiatives, such as renewable energy projects and efforts to reduce carbon emissions. This resonates well with customers who prioritize environmental responsibility and reinforces NiSource's commitment to being a socially responsible energy provider.


NiSource's social media strategy also emphasizes customer engagement and support. The company promptly responds to customer inquiries and concerns, ensuring that their needs are met and fostering a positive customer experience. By actively listening to and engaging with their audience, NiSource demonstrates its dedication to providing exceptional service.

Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Discovering the power of Advocacy starts with this Ambassify demo