Case Study: Nippon Shinyaku Social Media Strategy

Eager to learn how Nippon Shinyaku is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Nippon Shinyaku.

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Nippon Shinyaku is a global pharmaceutical company with its headquarters in Japan. With a presence in several countries worldwide, including the United States, China, and Europe, Nippon Shinyaku primarily focuses on the research, development, and manufacturing of innovative pharmaceutical products. Their clients include healthcare professionals, hospitals, and patients seeking quality healthcare solutions.

Before: The Challenges of Social Media Marketing

On social media, Nippon Shinyaku has developed an effective marketing strategy that aims to engage and educate its target audience. Their active presence on platforms such as Facebook, Twitter, and LinkedIn allows them to connect with various stakeholders in the healthcare industry. By regularly sharing informative content, such as articles, blog posts, and videos, the company successfully establishes itself as a reliable source of healthcare information. Additionally, they actively encourage audience interaction through comments, shares, and likes, fostering a sense of community and establishing strong brand loyalty.

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After: Nippon Shinyaku's Successful Social Media Strategy

One aspect where Nippon Shinyaku excels is their ability to leverage user-generated content (UGC). By actively encouraging customers and healthcare professionals to share their experiences with their products, the company showcases real-life success stories. This creates a sense of authenticity and trustworthiness, which further strengthens their brand image. They also recognize the importance of visual content and regularly share visually appealing graphics and videos that not only capture attention but also effectively communicate key messages.


However, there are areas in which Nippon Shinyaku's social media marketing strategy could be improved. Firstly, while they have an active presence on various platforms, there is room for expanding their reach by exploring emerging platforms that cater to niche audiences. This would enable them to engage with individuals who may have specific healthcare needs or interests.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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