Case Study: Ninety One Group Social Media Strategy
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Introduction
Ninety One Group is a global investment manager headquartered in Cape Town, South Africa. With a presence in several countries including the United Kingdom and Australia, the company caters to a diverse range of clients, including institutional investors, financial advisors, and individual investors.
Before: The Challenges of Social Media Marketing
When it comes to their social media marketing strategy, Ninety One Group showcases several commendable practices. Firstly, they actively engage with their audience by providing regular updates on market trends, investment insights, and thought leadership articles. Their social media platforms serve as a valuable source of information for both existing and potential clients.
After: Ninety One Group's Successful Social Media Strategy
Furthermore, Ninety One Group effectively leverages various social media channels to reach their target audience. They maintain a strong presence on platforms such as LinkedIn, Twitter, and YouTube, ensuring that their content is accessible across different mediums. This approach allows them to connect with individuals and organizations interested in investment management, thereby expanding their reach and visibility.
Conclusion
Moreover, Ninety One Group fosters a sense of community on their social media platforms. They encourage active participation and dialogue by responding to comments, addressing queries, and soliciting feedback from their followers. By creating an inclusive and interactive environment, they establish themselves as a trusted and reliable source of financial information and advice.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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