Case Study: NexTier Oilfield Social Media Strategy

Eager to learn how NexTier Oilfield is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for NexTier Oilfield.

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NexTier Oilfield Solutions is a leading provider of integrated well completion services operating in the United States and international markets. With its headquarters based in Houston, Texas, NexTier serves a diverse range of clients in the oil and gas industry, including major exploration and production companies.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, NexTier Oilfield Solutions excels in various areas. Firstly, they utilize multiple social media platforms to reach out to their target audience effectively. By maintaining an active presence on platforms such as Facebook, Twitter, LinkedIn, and Instagram, they ensure maximum visibility and engagement with their clients and industry professionals. This multi-platform approach allows them to broaden their reach and cater to the preferences of different demographics.

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After: NexTier Oilfield's Successful Social Media Strategy

Secondly, NexTier Oilfield Solutions focuses on providing valuable content to its followers. Through their social media channels, they consistently share industry insights, informative articles, and updates on the latest technological advancements. This approach positions them as a thought leader in the oil and gas sector, enhancing their credibility and establishing trust with their audience. By offering educational content, they not only attract potential clients but also foster loyalty among their existing customer base.


Another strong aspect of NexTier's social media strategy is their commitment to customer interaction and relationship building. They actively respond to comments, messages, and inquiries, ensuring that their clients feel heard and valued. By engaging directly with their audience, they create a sense of community and establish personal connections that go beyond mere business transactions. This dedication to customer service reflects positively on their brand image and fosters customer loyalty and advocacy.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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