Case Study: Nexstar Media Group Social Media Strategy

Eager to learn how Nexstar Media Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Nexstar Media Group.

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At the forefront of media and entertainment, Nexstar Media Group is a leading diversified media company that reaches millions of viewers across the United States. With its headquarters in Irving, Texas, Nexstar operates across nearly 100 television stations in 63 markets, serving a wide range of clients, including local businesses, national advertisers, and content partners.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Nexstar Media Group has successfully leveraged its extensive network to create impactful campaigns and engage its audience. Through strategic content creation and distribution, the company effectively utilizes social media platforms to strengthen brand presence and connect with viewers.

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After: Nexstar Media Group's Successful Social Media Strategy

One of the key strengths of Nexstar's social media strategy is its ability to generate compelling and shareable content. By understanding the interests and preferences of their target audience, the company creates engaging and relevant content that resonates with viewers. This approach enables Nexstar to foster a sense of community and build strong relationships with its audience on social media platforms.


Nexstar also excels in utilizing video content to captivate its followers. With the rise of video consumption on social media, the company has embraced this trend by creating captivating video campaigns. By leveraging their expertise in broadcasting, Nexstar produces high-quality video content that drives engagement and enhances brand awareness.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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