Case Study: Newell Brands Social Media Strategy

Eager to learn how Newell Brands is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Newell Brands.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Newell Brands is a multinational company with headquarters in the United States. It operates in various countries worldwide and is known for its diverse product portfolio, serving both consumer and commercial clients. With a focus on everyday essentials, Newell Brands offers a wide range of household and personal care products, office supplies, tools, and kitchenware to meet the needs of its customers.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Newell Brands has successfully utilized various platforms to engage with its target audience. From Facebook and Instagram to Twitter and YouTube, the company has established a strong online presence. Through creative and interactive content, Newell Brands effectively showcases its products and engages with consumers, generating brand awareness and capturing the attention of potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Newell Brands's Successful Social Media Strategy

One of the key strengths of Newell Brands' social media strategy is its ability to foster meaningful engagement. The company encourages user-generated content by running contests and campaigns that prompt customers to share their experiences with their products. This user-generated content not only helps Newell Brands build a sense of community but also acts as authentic and relatable testimonials for potential customers.


In addition, Newell Brands has shown a commitment to providing valuable and informative content to its followers. The company frequently shares tips, hacks, and advice related to its products, enhancing its credibility and positioning itself as an authority in its industry. By delivering relevant content that goes beyond mere sales pitches, Newell Brands effectively nurtures its relationship with its audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video