Case Study: New World Development Company Social Media Strategy
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Introduction
New World Development Company is a prominent real estate developer headquartered in Hong Kong. With a strong presence in China, Hong Kong, and Macau, the company primarily caters to clients seeking luxurious residential properties, innovative commercial spaces, and integrated urban development projects.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, New World Development Company has successfully leveraged various platforms to strengthen its brand presence and engage with its target audience. Here are some of the commendable aspects of their strategy:
After: New World Development Company's Successful Social Media Strategy
Firstly, the company actively uses social media channels like Facebook, Instagram, and Twitter to showcase their portfolio of properties and highlight the unique features and amenities they offer. By sharing visually appealing images and videos, they effectively capture the attention of potential buyers and investors.
Conclusion
Secondly, New World Development Company utilizes social media for community engagement and building relationships. They consistently respond to customer comments, queries, and feedback, demonstrating their commitment to customer satisfaction. This approach helps foster trust and loyalty among their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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