📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: New World Development Company Social Media Strategy

Eager to learn how New World Development Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for New World Development Company.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

New World Development Company is a prominent real estate developer headquartered in Hong Kong. With a strong presence in China, Hong Kong, and Macau, the company primarily caters to clients seeking luxurious residential properties, innovative commercial spaces, and integrated urban development projects.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, New World Development Company has successfully leveraged various platforms to strengthen its brand presence and engage with its target audience. Here are some of the commendable aspects of their strategy:

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: New World Development Company's Successful Social Media Strategy

Firstly, the company actively uses social media channels like Facebook, Instagram, and Twitter to showcase their portfolio of properties and highlight the unique features and amenities they offer. By sharing visually appealing images and videos, they effectively capture the attention of potential buyers and investors.

Conclusion

Secondly, New World Development Company utilizes social media for community engagement and building relationships. They consistently respond to customer comments, queries, and feedback, demonstrating their commitment to customer satisfaction. This approach helps foster trust and loyalty among their audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video