📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: New Work Social Media Strategy

Eager to learn how New Work is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for New Work.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

New Work is a global company that specializes in providing innovative solutions for the modern workforce. With its headquarters based in Germany, New Work has expanded its operations to several countries including Austria, Switzerland, and Poland. The company focuses on addressing the needs of professionals, freelancers, and small businesses, offering a range of services such as job portals, professional networking platforms, and online learning resources.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, New Work has implemented several successful strategies to engage with its target audience effectively. Firstly, the company actively maintains a strong presence on various social media platforms including Facebook, Instagram, and LinkedIn. By utilizing these channels, New Work is able to connect with professionals and entrepreneurs at different stages of their careers, offering valuable insights, job opportunities, and networking possibilities.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: New Work's Successful Social Media Strategy

Secondly, New Work ensures consistency and relevance in its social media content. The company regularly shares informative articles, industry updates, and success stories to provide valuable knowledge and inspiration to its audience. Through thoughtfully curated content, New Work aims to position itself as a go-to resource for professionals seeking career development and networking opportunities.

Conclusion

Additionally, New Work actively encourages user-generated content on social media. The company regularly runs contests and campaigns that prompt its audience to share their experiences, tips, and success stories. By leveraging user-generated content, New Work creates a sense of community and authenticity, generating increased engagement and loyalty among its followers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video