Case Study: New Jersey Resources Social Media Strategy

Eager to learn how New Jersey Resources is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for New Jersey Resources.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


New Jersey Resources (NJR) is a leading energy company based in Wall, New Jersey. With operations predominantly in the United States, NJR serves residential, commercial, and industrial customers, providing natural gas and clean energy solutions.

Before: The Challenges of Social Media Marketing

NJR has effectively utilized social media platforms to engage with its diverse client base and create a strong online presence.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: New Jersey Resources's Successful Social Media Strategy

Firstly, NJR excels in providing valuable content through various social media channels. The company shares educational posts, updates on energy trends, and tips for energy conservation. By offering relevant and informative content, NJR establishes itself as a reliable source of energy information for its customers.


Secondly, NJR actively engages with its audience on social media platforms. The company responds promptly to customer queries, concerns, and feedback, demonstrating a commitment to customer satisfaction. This personalized interaction strengthens the customer-company relationship and builds trust.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video