Case Study: New India Assurance Social Media Strategy

Eager to learn how New India Assurance is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for New India Assurance.

Continue reading to find out!

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New India Assurance is a leading insurance company with a strong presence in several countries. Established in 1919, it has become one of the largest general insurance companies in India and has expanded its operations to more than 28 countries worldwide. With its headquarters located in Mumbai, India, New India Assurance primarily caters to individual customers, as well as corporate and industrial clients.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, New India Assurance has successfully utilized various platforms to engage with its audience and create a strong online presence. The company understands the importance of building relationships with its customers and potential clients through social media channels.

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After: New India Assurance's Successful Social Media Strategy

One of the commendable aspects of New India Assurance's social media strategy is its consistent and informative content. The company regularly updates its social media profiles with relevant posts, including updates on insurance policies, tips for policyholders, and news related to the insurance industry. By providing valuable information, they establish themselves as a reliable source in the insurance sector, offering insights that are beneficial to their followers.


Moreover, New India Assurance actively engages with its audience by responding to customer queries and comments on social media platforms. This ensures that their customers feel heard and valued, further enhancing the company's image.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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