Case Study: New Hope Liuhe Social Media Strategy

Eager to learn how New Hope Liuhe is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for New Hope Liuhe.

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New Hope Liuhe is a multinational company primarily based in China, with a global presence in over 30 countries. The company's headquarters is located in Beijing. New Hope Liuhe caters to a wide range of clients, including those in the agricultural, food processing, and animal husbandry industries.

Before: The Challenges of Social Media Marketing

On social media, New Hope Liuhe demonstrates several commendable practices that effectively engage and attract their target audience. Firstly, they consistently produce high-quality and informative content across various platforms, such as Facebook, Twitter, Instagram, and LinkedIn. Their content focuses on industry trends, product updates, and relevant news, which establishes them as a reliable source of information.

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After: New Hope Liuhe's Successful Social Media Strategy

Secondly, New Hope Liuhe actively engages with their audience by promptly responding to comments, messages, and inquiries. This interactive approach showcases their commitment to customer satisfaction and builds trust among their online community. Furthermore, they leverage user-generated content by featuring customer testimonials, success stories, and images, which adds authenticity and strengthens brand loyalty.


Despite their effective social media strategies, there are a few areas where New Hope Liuhe can further improve. Firstly, they should consider diversifying their content by incorporating visual elements such as videos, infographics, and live streams. This will enhance audience engagement, as visual content tends to be more appealing and shareable.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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