Case Study: NeoGenomics Social Media Strategy

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NeoGenomics is a leading global provider of cancer-focused genetic testing, headquartered in the United States. With operations in several countries, including the US, Switzerland, and Singapore, NeoGenomics caters to a wide range of clients including clinicians, hospitals, pharmaceutical companies, and researchers. As part of its comprehensive marketing strategy, NeoGenomics leverages various social media platforms to engage with its target audience and promote its services effectively.

Before: The Challenges of Social Media Marketing

In its social media endeavors, NeoGenomics excels in several key areas. Firstly, the company consistently creates and shares content that is educational, informative, and relevant to its audience. By regularly posting updates about advancements in cancer genomics, research breakthroughs, and treatment options, NeoGenomics establishes itself as a trusted source of knowledge in the field.

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After: NeoGenomics's Successful Social Media Strategy

Secondly, NeoGenomics actively engages with its followers and customers through social media. Responding to comments, answering inquiries, and initiating conversations allows the company to build relationships, foster trust, and demonstrate its commitment to customer satisfaction. This engagement also extends to collaborating with key influencers, experts, and advocacy groups, further enhancing the company's reach and credibility.


Furthermore, NeoGenomics effectively utilizes visual content to capture attention and convey complex scientific concepts in a user-friendly manner. Engaging graphics, charts, and videos make information more accessible and shareable, increasing the company's social media visibility and engagement.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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