Case Study: Neiman Marcus Social Media Strategy

Eager to learn how Neiman Marcus is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Neiman Marcus.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Neiman Marcus is a renowned luxury department store that caters to affluent customers with a wide range of high-end fashion, accessories, and home decor products. Established in 1907 and headquartered in Dallas, Texas, this upscale retailer has a strong presence in the United States, with stores in major cities like New York, Los Angeles, and Chicago. Neiman Marcus also operates in several international locations, including Mexico and the Middle East, making it a global luxury brand.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Neiman Marcus has successfully capitalized on the power of various platforms to connect with its audience and promote its exclusive offerings. The company leverages social media to create an aspirational and engaging brand image, showcasing its products in a visually captivating manner. Neiman Marcus excels in utilizing platforms like Instagram and Pinterest, where it curates and shares high-quality, aesthetically pleasing content that resonates with its clientele. By utilizing influencers and partnering with luxury brands, Neiman Marcus ensures that its social media presence exudes exclusivity and sophistication.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Neiman Marcus's Successful Social Media Strategy

One notable aspect of Neiman Marcus's social media strategy is its emphasis on user-generated content. The company actively encourages its customers to share their experiences and showcase their purchases using dedicated hashtags. This not only fosters a sense of community but also serves as free advertising, as satisfied customers become brand advocates and help spread the word about the store's offerings.


While Neiman Marcus has made significant strides in the realm of social media marketing, there are areas where improvement can be sought. The company could enhance its engagement with followers by responding promptly to comments and inquiries across all platforms. This would further strengthen its relationship with customers and provide a more personalized experience. Additionally, Neiman Marcus could explore the potential of emerging platforms like TikTok to expand its reach and connect with younger audiences who are vital for the brand's long-term growth.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video