Case Study: NCC Social Media Strategy
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Introduction
NCC, a multinational construction company, operates in several countries worldwide, including Sweden, Finland, Denmark, and Norway. With its headquarters based in Stockholm, Sweden, NCC primarily serves clients in the commercial, industrial, and public sectors.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, NCC has successfully implemented several strategies that have benefited the company. Firstly, NCC actively engages with its audience through various social media platforms, such as Facebook, Twitter, LinkedIn, and Instagram. They regularly share project updates, industry news, and behind-the-scenes content, allowing followers to stay informed and connected with the company.
After: NCC's Successful Social Media Strategy
Secondly, NCC effectively utilizes visual content on social media. They showcase their portfolio of construction projects through captivating images and videos, giving potential clients a glimpse into their capabilities and expertise. By creating visually appealing content, NCC can attract the attention of their target audience and portray the high quality of their work.
Conclusion
Thirdly, NCC encourages interaction and engagement on social media. They promptly respond to comments, questions, and inquiries from followers, fostering a sense of community and trust. By actively participating in conversations, NCC shows their commitment to customer satisfaction and building strong relationships with their audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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