Case Study: NBT Bancorp Social Media Strategy

Eager to learn how NBT Bancorp is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for NBT Bancorp.

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NBT Bancorp, headquartered in Norwich, New York, is a regional financial holding company that operates banks and financial institutions across several states in the United States. With a focus on serving individuals, businesses, and commercial customers, NBT Bancorp aims to provide personalized financial solutions to its clients.

Before: The Challenges of Social Media Marketing

On social media, NBT Bancorp has successfully implemented various strategies to engage with its target audience and build a positive brand image. One notable aspect of their social media marketing is the regular sharing of informative and educational content. Through blog posts, articles, and videos, NBT Bancorp provides valuable financial advice and insights to help their clients make informed decisions.

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After: NBT Bancorp's Successful Social Media Strategy

Moreover, NBT Bancorp actively promotes community involvement and corporate social responsibility on their social media channels. They highlight their participation in local events, sponsorships, and charitable initiatives, showcasing their commitment to making a positive impact in the communities they serve. This approach helps to humanize the brand and build trust with their clients.


Despite their commendable efforts, there are a few areas where NBT Bancorp's social media marketing strategy could be improved. Firstly, they could benefit from increasing their engagement with their followers by responding to comments and messages in a timely manner. This would foster better communication and strengthen their relationship with their audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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