Case Study: NBCC India Social Media Strategy

Eager to learn how NBCC India is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for NBCC India.

Continue reading to find out!

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NBCC India is a renowned public sector enterprise that operates in the field of construction and infrastructure development. Established in 1960, NBCC India has its headquarters in New Delhi, India. The company has expanded its operations beyond the borders of India and is actively involved in projects across various countries, including the Middle East, Africa, and the Asia-Pacific region.

Before: The Challenges of Social Media Marketing

With a diverse clientele comprising both government and private sector entities, NBCC India takes advantage of social media platforms to effectively communicate and engage with its target audience. The company's social media marketing strategy is focused on creating a strong online presence, fostering community interaction, and showcasing its expertise in the construction and infrastructure sectors.

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After: NBCC India's Successful Social Media Strategy

NBCC India excels in utilizing social media platforms to showcase its notable achievements, ongoing projects, and success stories. Through visually-captivating photos and videos, the company effectively highlights its commitment to quality, innovation, and sustainable practices. Engaging content, such as informative blog posts and industry updates, helps NBCC India position itself as a thought leader and a trusted partner for construction and infrastructure development.


However, there are areas where NBCC India's social media marketing strategy can be further improved. Firstly, the company could benefit from a more consistent posting schedule. Regular and timely updates can help maintain audience interest and ensure a steady flow of relevant content. Additionally, actively engaging with the audience by responding to comments, messages, and inquiries can help foster a sense of community and build stronger relationships with stakeholders.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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