Case Study: Navistar International Social Media Strategy

Eager to learn how Navistar International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Navistar International.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Navistar International is a renowned manufacturer of commercial vehicles, diesel engines, and related components. Headquartered in Lisle, Illinois, United States, the company operates globally, serving clients in various countries such as the United States, Canada, Mexico, Brazil, and South Africa. With a focus on the transportation industry, Navistar International targets both businesses and individuals seeking reliable and efficient solutions for their transportation needs.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Navistar International has implemented several effective strategies. Firstly, the company leverages popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage with its target audience. Through these channels, Navistar International shares valuable content, including informative articles, product announcements, and videos, showcasing their expertise in the industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Navistar International's Successful Social Media Strategy

Secondly, the company actively listens to its customers on social media platforms, responding to their queries and concerns in a timely manner. This approach not only enhances customer satisfaction but also demonstrates their commitment to providing excellent customer service.


Furthermore, Navistar International collaborates with influential individuals and organizations in the transportation industry, increasing its brand visibility and credibility. By partnering with industry experts and endorsing their products, Navistar International establishes itself as a trusted and reliable name in the market.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video