Case Study: Natwest Group Social Media Strategy

Eager to learn how Natwest Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Natwest Group.

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Natwest Group is a prominent financial institution operating primarily in the United Kingdom and Ireland. With its headquarters located in Edinburgh, Scotland, the company serves a diverse range of clients, including individuals, businesses, and corporations.

Before: The Challenges of Social Media Marketing

One of the key strengths of Natwest Group's social media marketing strategy is its commitment to providing valuable content to its audience. The company emphasizes on educating and engaging its followers through informative posts, videos, and infographics about various financial topics. By doing so, Natwest Group establishes itself as a trusted source of financial information and advice.

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After: Natwest Group's Successful Social Media Strategy

Moreover, Natwest Group actively works towards building a strong online community through its social media channels. The company encourages its followers to share their experiences, ask questions, and provide feedback, fostering a sense of belonging and active participation. This approach helps in building customer loyalty and enhancing overall brand reputation.


However, there are certain areas where Natwest Group can improve its social media marketing strategy. Firstly, the company could benefit from increasing its presence on emerging platforms such as TikTok and Instagram Reels to reach a younger demographic. By incorporating more visually engaging content and adapting to evolving trends, Natwest Group can effectively connect with a wider audience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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