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Case Study: Natuzzi Social Media Strategy

Eager to learn how Natuzzi is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Natuzzi.

Continue reading to find out!

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Introduction

Natuzzi is an Italian furniture company that has been in the business for over 60 years. Headquartered in Santeramo in Colle, Italy, Natuzzi operates in more than 100 countries worldwide. With a focus on contemporary and Italian-style furniture, Natuzzi caters to clients who appreciate high-quality craftsmanship and sophisticated design.

Before: The Challenges of Social Media Marketing

On social media, Natuzzi has successfully implemented several strategies to engage with its audience and promote its products. One aspect of their approach is the use of visually appealing content, showcasing their furniture in stylish settings. They often share images and videos of their products in beautifully designed interiors, inspiring followers with the latest trends in home decor. By doing so, Natuzzi effectively appeals to the aesthetic sensibilities of their target market.

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After: Natuzzi's Successful Social Media Strategy

Another strength of Natuzzi's social media marketing is their commitment to storytelling. They take advantage of the platforms to share the stories behind their furniture creations, highlighting the craftsmanship and attention to detail that goes into each piece. This allows them to connect with their audience on a deeper level, fostering a sense of appreciation and loyalty among their followers.

Conclusion

Natuzzi also excels in leveraging influencer partnerships to extend their reach and credibility. By collaborating with influencers who align with their brand values and target audience, they tap into the influencer's followership, gaining exposure to a wider pool of potential customers. This strategy not only enhances their brand visibility but also adds an element of authenticity to their marketing efforts.

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