📣 Discover the secret to scaling word-of-mouth: join our webinar in collaboration with Startdeliver: "Everyone is a potential advocate: how to scale word-of-mouth"! 👉 REGISTER HERE

Case Study: Nationwide Social Media Strategy

Eager to learn how Nationwide is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Nationwide.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Nationwide is a multinational insurance and financial services company with operations spanning across several countries, including the United States and the United Kingdom. Its headquarters are located in Columbus, Ohio, USA. Nationwide primarily caters to individual consumers, businesses, and institutional clients with its wide range of insurance and financial products.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Nationwide has successfully leveraged various platforms to engage with its audience and promote its brand. Firstly, the company maintains active profiles on popular social media networks such as Facebook, Twitter, Instagram, and LinkedIn. This ensures a broad reach and allows Nationwide to connect with a diverse range of customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Nationwide's Successful Social Media Strategy

Secondly, Nationwide uses social media to share valuable content with its audience. They regularly provide informative articles, infographics, and videos related to insurance and financial planning. By offering educational materials, the company positions itself as a trusted advisor, helping customers make informed decisions about their insurance needs.

Conclusion

Moreover, Nationwide actively engages with its followers by responding to their comments, questions, and concerns on social media. This personalized approach enhances customer satisfaction and fosters a sense of trust and loyalty. By promptly addressing customer inquiries, Nationwide demonstrates its commitment to excellent customer service.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video