Case Study: National Oilwell Social Media Strategy
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Introduction
National Oilwell is a leading global provider of equipment, technology, and services to the oil and gas industry. Headquartered in Houston, Texas, National Oilwell operates in over 60 countries worldwide, catering primarily to clients in the energy sector, including major oil and gas companies.
Before: The Challenges of Social Media Marketing
On social media, National Oilwell has successfully leveraged platforms like Facebook, Twitter, LinkedIn, and YouTube to engage with its target audience and showcase its expertise. The company regularly shares industry insights, product innovations, and company news, creating a valuable resource for its followers. By providing informative and relevant content, National Oilwell establishes itself as a thought leader in the oil and gas industry.
After: National Oilwell's Successful Social Media Strategy
In addition to sharing informative content, National Oilwell actively interacts with its followers on social media. They respond promptly to comments, messages, and queries, demonstrating their commitment to customer service. This engagement helps foster a sense of community, building trust and loyalty among their audience.
Conclusion
Furthermore, National Oilwell organizes webinars and live streams on social media platforms to educate and engage their audience. This interactive approach allows them to showcase their products and services in action while inviting viewers to ask questions and participate in discussions. These webinars serve as a valuable platform for National Oilwell to demonstrate their expertise and build relationships with potential customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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