Case Study: National Instruments Social Media Strategy

Eager to learn how National Instruments is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for National Instruments.

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National Instruments (NI) is a multinational company specializing in measurement and automation solutions for engineers and scientists. With headquarters in Austin, Texas, the company operates in more than 50 countries, serving diverse industries such as automotive, aerospace, telecommunications, and academia.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, NI has made commendable efforts to engage and connect with its target audience. Firstly, the company maintains an active presence across various social media platforms, including Facebook, Twitter, LinkedIn, and YouTube. This enables NI to reach a wide range of potential customers and engage with them in a more informal and interactive manner.

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After: National Instruments's Successful Social Media Strategy

Secondly, NI effectively utilizes social media to share valuable content that is relevant to its target audience. By delivering informative articles, case studies, and product updates, the company positions itself as a thought leader within the engineering and scientific communities. This not only helps in building brand credibility but also establishes a strong relationship with existing and potential customers.


Moreover, NI has implemented a customer-centric approach in its social media marketing strategy. The company actively responds to customer inquiries, feedback, and concerns, providing prompt assistance and support. This personalized interaction strengthens customer relationships and fosters a sense of trust and loyalty towards the brand.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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