Case Study: National Fuel Gas Social Media Strategy

Eager to learn how National Fuel Gas is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for National Fuel Gas.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


National Fuel Gas is a multinational energy company that is primarily engaged in the production, gathering, transportation, distribution, or sale of natural gas. Headquartered in the United States, the company operates in various regions across the country, including New York, Pennsylvania, and California. With a focus on serving residential, commercial, and industrial customers, National Fuel Gas aims to provide reliable and affordable energy solutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, National Fuel Gas has successfully implemented strategies to engage with its target audience. The company effectively utilizes platforms like Facebook, Twitter, and Instagram to connect with customers, share informative content, and address any questions or concerns. Regularly updating their social media profiles with news, updates, and industry insights, National Fuel Gas demonstrates their commitment to transparency and customer satisfaction.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: National Fuel Gas's Successful Social Media Strategy

One of the commendable aspects of National Fuel Gas's social media marketing strategy is their consistent effort to educate their audience. Through informative videos, articles, and infographics, the company provides valuable information on energy conservation, safety tips, and environmental initiatives. By sharing these resources, National Fuel Gas positions itself as a knowledgeable industry leader that genuinely cares about its customers' well-being.


However, there are areas where National Fuel Gas's social media marketing strategy could be further improved. Firstly, the company could consider embracing more interactive engagement with their audience. Encouraging discussions, surveys, and user-generated content could enhance customer engagement and foster a sense of community among their followers. Additionally, National Fuel Gas could increase their presence on emerging social media platforms to reach a wider audience and stay ahead of the competition.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video