Case Study: Nagarro Social Media Strategy
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Introduction
Nagarro is a global software development and technology consulting company that serves clients in various industries including healthcare, banking, and travel. Headquartered in Gurugram, India, Nagarro has a strong presence in the United States, Germany, and several other countries.
Before: The Challenges of Social Media Marketing
On social media, Nagarro has implemented an effective strategy to engage and connect with its target audience. Here are some of the good things they do:
After: Nagarro's Successful Social Media Strategy
1. Content Variety: Nagarro shares a diverse range of content on social media platforms such as LinkedIn, Twitter, and Facebook. They post blogs, articles, infographics, videos, and case studies to provide valuable insights and showcase their expertise.
Conclusion
2. Thought Leadership: The company positions itself as a thought leader in the technology industry by sharing industry trends, innovative ideas, and expert opinions. They actively participate in online discussions and engage with their followers, establishing themselves as a trusted source of information.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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