Case Study: MYR Group Social Media Strategy
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Introduction
MYR Group is a leading electrical contractor and specialty construction company with headquarters in Rolling Meadows, Illinois. With a strong presence in the United States and Canada, MYR Group primarily caters to clients in the commercial, industrial, and utility sectors.
Before: The Challenges of Social Media Marketing
On social media, MYR Group has implemented an effective marketing strategy to engage with its audience and promote its services. Here are some commendable aspects of their approach:
After: MYR Group's Successful Social Media Strategy
1. Engaging content: MYR Group consistently shares informative and engaging content on its social media platforms. They strive to educate their audience about the latest industry trends, advancements, and project updates. This strategy not only keeps their followers informed but also positions MYR Group as a thought leader in the construction and electrical contracting sector.
Conclusion
2. Visual appeal: MYR Group understands the importance of visual content on social media. They leverage high-quality images and videos to showcase their completed projects, equipment, and skilled workforce. By sharing visually appealing content, they not only capture the attention of their audience but also demonstrate their expertise and capabilities.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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