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Case Study: Murphy Oil Social Media Strategy

Eager to learn how Murphy Oil is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Murphy Oil.

Continue reading to find out!

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Introduction

Murphy Oil is a multinational corporation specializing in the exploration, production, refining, and marketing of oil and gas products. With its headquarters in El Dorado, Arkansas, the company operates in various countries including the United States, Canada, Malaysia, and Australia. Murphy Oil primarily addresses clients in the energy industry, serving both individual consumers and businesses.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Murphy Oil has successfully established a strong online presence. The company understands the importance of utilizing social media platforms to engage with their target audience and build brand loyalty. They have a well-crafted content strategy that focuses on providing useful information, industry updates, and promoting their products and services.

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After: Murphy Oil's Successful Social Media Strategy

One of the commendable aspects of Murphy Oil's social media strategy is their consistency in posting relevant and interesting content. They actively share educational articles, videos, and infographics that resonate with their followers and help them stay informed about the latest trends in the energy sector. By providing valuable content, Murphy Oil positions itself as an industry thought leader and establishes credibility among its audience.

Conclusion

Additionally, Murphy Oil effectively interacts with their followers by responding to comments, messages, and reviews in a timely manner. This two-way communication fosters a sense of community and allows the company to address customer concerns promptly. Their social media team understands the importance of engagement and actively seeks feedback, suggestions, and testimonials from their audience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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