Case Study: MTU Aero Engines Social Media Strategy

Eager to learn how MTU Aero Engines is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for MTU Aero Engines.

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MTU Aero Engines is a leading German aircraft engine manufacturer, headquartered in Munich. With operations in various countries, including the United States, Canada, and Poland, MTU serves a global clientele consisting of commercial airlines, military organizations, and industrial gas turbine customers.

Before: The Challenges of Social Media Marketing

On social media platforms, MTU Aero Engines has successfully executed an engaging and effective marketing strategy. First and foremost, they actively maintain a strong presence across platforms such as Facebook, LinkedIn, Twitter, and Instagram. This allows them to reach a wide range of audiences, from industry professionals to aviation enthusiasts. By creating and sharing engaging content, including videos, photos, and informative articles, MTU has managed to build a strong online community and establish itself as a thought leader in the aerospace industry.

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After: MTU Aero Engines's Successful Social Media Strategy

Additionally, MTU has effectively utilized social media to showcase their expertise and promote their products and services. They regularly share updates about their latest technological advancements, partnerships, and achievements, demonstrating their commitment to innovation and customer satisfaction. This not only helps to build trust with their existing clients but also attracts potential customers who are looking for reliable and high-performance aircraft engines.


While MTU Aero Engines has been successful in many aspects of their social media marketing strategy, there are some areas that could benefit from improvement. One area is the utilization of user-generated content. Encouraging their customers and fans to share their experiences and stories related to MTU products could enhance brand loyalty and credibility. Incorporating customer testimonials, case studies, and interactive campaigns can be a powerful way to engage with their audience and foster a sense of community.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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