Case Study: MSCI Social Media Strategy
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Introduction
MSCI is a leading provider of investment decision support tools worldwide. With headquarters in New York City and offices in various countries, including the United States, United Kingdom, Japan, and Australia, the company caters to a diverse range of clients, including asset managers, pension funds, and insurance companies.
Before: The Challenges of Social Media Marketing
On social media, MSCI has successfully implemented a comprehensive marketing strategy that effectively engages their target audience. Firstly, they emphasize thought leadership by sharing industry insights and research reports, positioning themselves as a trusted source of information. Through regular posts and updates, they keep their followers informed about the latest trends and developments in the investment industry.
After: MSCI's Successful Social Media Strategy
Secondly, MSCI actively engages with their audience by encouraging dialogue and interaction. They respond promptly to comments, questions, and feedback, creating a sense of community and building strong relationships with their followers. By actively participating in conversations, they enhance their brand image and establish themselves as experts in the field.
Conclusion
Thirdly, MSCI utilizes visual content effectively, offering engaging infographics and videos to present complex data in a visually appealing manner. This approach helps simplify information and make it more accessible to a wider audience. Additionally, they leverage user-generated content by encouraging their followers to share their experiences and opinions, further increasing engagement and brand awareness.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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