📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Motorola Solutions Social Media Strategy

Eager to learn how Motorola Solutions is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Motorola Solutions.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Motorola Solutions is a global leader in providing mission-critical communication solutions and services. With its headquarters in Chicago, Illinois, the company operates in more than 100 countries around the world. Motorola Solutions primarily caters to government organizations, public safety agencies, and enterprises in various industries.

Before: The Challenges of Social Media Marketing

On social media, Motorola Solutions excels in several aspects, showcasing a commendable social media marketing strategy. Firstly, the company effectively utilizes platforms like Twitter, Facebook, LinkedIn, and YouTube to engage with its audience. Through regular updates, they keep their followers informed about new products, industry news, and events.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Motorola Solutions's Successful Social Media Strategy

Secondly, Motorola Solutions actively fosters a sense of community by encouraging user-generated content. They often share posts from their customers, highlighting real-world applications of their solutions. By showcasing their clients' success stories, Motorola Solutions builds trust and credibility among their target audience.

Conclusion

Furthermore, the company ensures timely response and engagement with their followers' comments, questions, and concerns. By actively participating in conversations, they create a positive and interactive social media environment. This not only strengthens customer relationships but also provides valuable insights for continuous improvement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video