Case Study: Modern Times Group (MTG) Social Media Strategy

Eager to learn how Modern Times Group (MTG) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Modern Times Group (MTG).

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Modern Times Group (MTG) is a global entertainment company headquartered in Stockholm, Sweden. With a presence in over 30 countries, MTG primarily operates in the Nordic region, Central and Eastern Europe, and emerging markets such as Africa and the Middle East. Its diverse portfolio includes broadcasting, digital entertainment, and esports, catering to a wide range of clients in the media and entertainment industry.

Before: The Challenges of Social Media Marketing

On the social media front, MTG has implemented several effective strategies to engage its target audience and strengthen its brand presence. Firstly, the company maintains active profiles on various platforms including Facebook, Instagram, and Twitter, ensuring a broad reach across different demographics. By tailoring content specifically for each platform, MTG effectively addresses its diverse client base and keeps them informed about the latest developments and offerings.

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After: Modern Times Group (MTG)'s Successful Social Media Strategy

Secondly, MTG capitalizes on the power of visual storytelling. The company uses eye-catching visuals, videos, and live streaming to capture attention and connect with its audience on a deeper level. By doing so, MTG effectively utilizes social media platforms as a means to showcase its wide range of entertainment content, including TV shows, movies, and esports events.


Furthermore, MTG actively engages with its followers by promoting user-generated content. By encouraging fans to share their experiences, opinions, and creative works, the company not only strengthens its relationship with its audience but also builds a sense of community. This approach fosters loyalty among followers and encourages them to actively participate in the conversation surrounding MTG's content and events.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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