Case Study: MM Group (Mayr-Melnhof AG) Social Media Strategy

Eager to learn how MM Group (Mayr-Melnhof AG) is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for MM Group (Mayr-Melnhof AG).

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Mayr-Melnhof AG, commonly known as MM Group, is a multinational packaging company headquartered in Vienna, Austria. With a history dating back to 1851, MM Group has grown into a leading provider of cartonboard packaging solutions globally. The company operates in more than 30 countries, including significant presence in Europe, North and South America, and Asia. Its primary focus is on delivering high-quality packaging to various industries such as food and beverages, cosmetics, pharmaceuticals, and consumer goods.

Before: The Challenges of Social Media Marketing

On social media, MM Group actively engages with its audience through various platforms, showcasing its innovative packaging solutions and industry expertise. The company utilizes platforms like LinkedIn, Twitter, and YouTube to connect with clients, shareholders, and industry professionals. By sharing informative and engaging content, including videos, case studies, and industry news, MM Group positions itself as a thought leader in the packaging industry.

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After: MM Group (Mayr-Melnhof AG)'s Successful Social Media Strategy

One of the commendable aspects of MM Group's social media strategy is its emphasis on visual content. With a strong focus on packaging design and customization, the company effectively uses platforms like Instagram and Pinterest to showcase its visually appealing packaging solutions. By leveraging these platforms, MM Group successfully captures the attention of potential clients and creates a strong brand presence.


Another positive aspect of MM Group's social media marketing strategy is its responsiveness to customer inquiries and feedback. The company promptly addresses customer queries and concerns, allowing for open and transparent communication. This not only enhances customer satisfaction but also demonstrates MM Group's commitment to excellent customer service.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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