Case Study: Mitsubishi Heavy Industries Social Media Strategy

Eager to learn how Mitsubishi Heavy Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mitsubishi Heavy Industries.

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Mitsubishi Heavy Industries (MHI) is a global leader in engineering, manufacturing, and technological solutions. Headquartered in Tokyo, Japan, MHI operates in various countries worldwide, including the United States, Germany, and China. With a diverse range of clients across industries such as aerospace, energy, and transportation, MHI strives to provide innovative and sustainable solutions to address their specific needs.

Before: The Challenges of Social Media Marketing

MHI has embraced social media platforms as an integral part of its marketing strategy. Through consistent and engaging content, the company effectively showcases its capabilities and expertise, reaching a wider audience. By leveraging multiple social media channels, including Facebook, Twitter, and LinkedIn, MHI ensures its presence in various online communities, enabling them to connect with potential clients and industry professionals.

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After: Mitsubishi Heavy Industries's Successful Social Media Strategy

One commendable aspect of MHI's social media approach is its emphasis on highlighting the positive impact of its solutions. The company effectively utilizes visual media, such as videos and infographics, to showcase real-world applications of its products and services. By sharing success stories and case studies, MHI not only promotes its brand but also educates its audience about the potential benefits of its offerings.


Furthermore, MHI actively engages with its audience through social media platforms. The company promptly responds to comments, inquiries, and feedback, fostering a sense of trust and credibility. By interacting with its followers, MHI demonstrates its commitment to customer satisfaction and builds lasting relationships.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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