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Case Study: Mitsubishi Chemical Holdings Social Media Strategy

Eager to learn how Mitsubishi Chemical Holdings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mitsubishi Chemical Holdings.

Continue reading to find out!

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Mitsubishi Chemical Holdings Corporation is a multinational company with its headquarters based in Tokyo, Japan. With a global presence, the company operates in various countries including the United States, Europe, and Asia. Mitsubishi Chemical Holdings primarily caters to clients in industries such as chemicals, materials, and healthcare.

Before: The Challenges of Social Media Marketing

On social media, Mitsubishi Chemical Holdings has successfully implemented several strategies to engage with its audience and promote its brand. One commendable aspect of their social media marketing is their consistent presence on multiple platforms. The company maintains active profiles on popular social media platforms such as Facebook, Twitter, LinkedIn, and YouTube. This allows them to reach a wider audience and connect with customers globally.

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After: Mitsubishi Chemical Holdings's Successful Social Media Strategy

Furthermore, Mitsubishi Chemical Holdings utilizes social media to share useful and relevant content with its followers. They regularly post updates on company news, product launches, and industry trends. By doing so, they demonstrate their expertise and position themselves as a thought leader in their respective fields. This approach not only helps to build brand awareness but also fosters engagement and loyalty among their target audience.


In addition to informative content, Mitsubishi Chemical Holdings actively engages with its followers on social media. They promptly respond to comments, queries, and messages, showing a commitment to customer service and strengthening relationships with their audience. This interactive approach helps them to build trust and credibility, ultimately leading to increased customer loyalty and advocacy.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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