Case Study: Mirvac Group Social Media Strategy

Eager to learn how Mirvac Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mirvac Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Mirvac Group is a renowned real estate investment company with its headquarters based in Sydney, Australia. With a presence in Australia and an expanding presence in the United States, Mirvac Group primarily caters to clients in the residential, retail, office, and industrial sectors.

Before: The Challenges of Social Media Marketing

On social media, Mirvac Group has successfully implemented several strategies that have garnered positive attention and engagement from its audience. Firstly, the company leverages the power of visual content by sharing aesthetically pleasing images and videos showcasing their properties. This approach not only attracts potential customers but also creates a visually appealing brand image.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Mirvac Group's Successful Social Media Strategy

In addition, Mirvac Group excels in creating meaningful and interactive social media campaigns. By focusing on the needs and desires of their target audience, they are able to develop campaigns that resonate with their followers. These campaigns often include giveaways, contests, and interactive quizzes that encourage active engagement and interaction.

Conclusion

Furthermore, Mirvac Group utilizes social media platforms as a customer service tool. They promptly respond to customer inquiries, comments, and concerns, providing a personalized and efficient service experience. This level of responsiveness helps build trust and loyalty among their followers and customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video