Case Study: Miramar Hotel and Investment Social Media Strategy

Eager to learn how Miramar Hotel and Investment is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Miramar Hotel and Investment.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Miramar Hotel and Investment is a prominent hospitality company with a strong presence in several countries, including China and Hong Kong. With its headquarters based in Hong Kong, Miramar Hotel and Investment is dedicated to providing exceptional services to its diverse clientele, including business travelers, tourists, and local residents.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Miramar Hotel and Investment has effectively leveraged various platforms to engage with its target audience and promote its offerings. The company regularly shares captivating content, such as stunning images showcasing their luxurious accommodations, world-class amenities, and picturesque locations. By visually showcasing their properties and services, Miramar Hotel and Investment effectively appeals to potential guests seeking a memorable and enjoyable stay.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Miramar Hotel and Investment's Successful Social Media Strategy

Moreover, the company actively interacts with its audience by responding promptly to comments, inquiries, and feedback on social media platforms. This helps to enhance customer satisfaction and create a sense of personalized service, fostering a loyal and engaged community of followers.


While Miramar Hotel and Investment has made strides in its social media marketing efforts, there are areas that could benefit from improvement. Firstly, the company could enhance its content strategy by diversifying the types of content shared. For example, incorporating videos, behind-the-scenes glimpses, and guest testimonials can add variety and further captivate the audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video