Case Study: Michelin Social Media Strategy

Eager to learn how Michelin is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Michelin.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Michelin is a well-established company that specializes in manufacturing and selling tires. With a global presence in over 170 countries, Michelin is headquartered in Clermont-Ferrand, France. The company caters to a wide range of clients, including individual consumers, commercial trucking companies, agricultural businesses, and aviation companies.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Michelin has successfully utilized various platforms to engage with its target audience and promote its products. The company's social media strategy involves the following key aspects.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Michelin's Successful Social Media Strategy

Firstly, Michelin effectively utilizes visual content to captivate its audience on platforms like Instagram. They showcase breathtaking landscapes, powerful vehicles equipped with Michelin tires, and highlight the durability and performance of their products. By visually demonstrating the advantages of their tires, Michelin creates a sense of trust and reliability among potential customers.

Conclusion

Secondly, the company actively engages with its community by responding to customer queries and comments promptly. By maintaining an active presence on social media, Michelin ensures that its customers feel valued and heard. This approach helps in building a positive brand image and enhances customer loyalty.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video