Case Study: Michaels Stores Social Media Strategy

Eager to learn how Michaels Stores is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Michaels Stores.

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Michaels Stores, headquartered in Irving, Texas, is a leading arts and crafts retail chain with stores primarily located in the United States and Canada. With a wide range of products and materials for artistic creations, Michaels caters to a diverse group of customers, including hobbyists, professional artists, and DIY enthusiasts.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Michaels Stores has effectively utilized various platforms to engage its audience and showcase its products. Firstly, the company maintains an active presence on popular platforms such as Facebook, Instagram, and Pinterest. Through engaging content, including creative project ideas and step-by-step tutorials, Michaels actively inspires and educates its customers.

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After: Michaels Stores's Successful Social Media Strategy

Secondly, Michaels leverages user-generated content to reinforce its brand image and foster a sense of community. By encouraging customers to share their artistic creations using the hashtag #MakeItWithMichaels, the company not only showcases the talent of its customers but also creates a platform for customers to connect and share ideas with each other.


Furthermore, Michaels Stores effectively employs influencer marketing to extend its reach and tap into new target markets. By collaborating with craft and DIY influencers, Michaels not only gains exposure to their large following but also benefits from their expertise and credibility in the creative space.

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How KBC increases social media engagement

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