Case Study: MGM China Holdings Social Media Strategy

Eager to learn how MGM China Holdings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for MGM China Holdings.

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MGM China Holdings is a leading hospitality and entertainment company that focuses on providing world-class experiences to its clients. The company operates primarily in Macau, China's premier gaming and entertainment destination. With its headquarters located in Macau, MGM China Holdings caters to both local and international clients seeking luxurious accommodations, entertainment, and gaming experiences.

Before: The Challenges of Social Media Marketing

On social media, MGM China Holdings excels in several aspects to engage and connect with its audience. Firstly, the company understands the importance of visual content and regularly shares stunning imagery of its properties, events, and amenities. By utilizing platforms like Instagram and Facebook, MGM China Holdings showcases the luxurious and vibrant atmosphere it offers, appealing to potential customers and providing a glimpse into their extraordinary experiences.

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After: MGM China Holdings's Successful Social Media Strategy

Secondly, MGM China Holdings actively engages with its followers by responding promptly to comments, messages, and reviews. This personal touch not only demonstrates attentiveness but also fosters a sense of trust and reliability among customers. By maintaining a direct line of communication, the company ensures that it addresses any concerns or inquiries effectively, further enhancing its customer service.


Moreover, MGM China Holdings strategically collaborates with influential individuals and organizations to facilitate brand promotion. By partnering with renowned personalities or hosting exclusive events, the company increases its brand visibility and reaches a wider audience. This approach allows MGM China Holdings to tap into the influencers' existing follower base and generate buzz around its offerings.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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