Case Study: Metsä Board Social Media Strategy

Eager to learn how Metsä Board is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Metsä Board.

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Metsä Board: Leveraging Social Media to Connect with Clients

Before: The Challenges of Social Media Marketing

Intro: Metsä Board is a globally recognized company that specializes in premium paperboards. Headquartered in Finland, it caters to clients across various countries, including Europe, North America, and Asia-Pacific. Metsä Board's innovative and sustainable solutions have made it a trusted partner for industries such as cosmetics, food, and healthcare.

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After: Metsä Board's Successful Social Media Strategy

Good things on social media: One of the notable aspects of Metsä Board's social media marketing strategy is its commitment to providing valuable content to its audience. Through engaging posts, informative articles, and eye-catching visuals, the company effectively showcases its expertise in paperboard manufacturing and demonstrates its commitment to sustainability. They actively engage with their followers, responding to comments and inquiries promptly, which fosters a sense of community and trust.


Improvement points: While Metsä Board has a strong presence on social media, there are areas that could benefit from improvement. Firstly, diversifying content formats, such as videos or interactive infographics, could create more engaging experiences for the audience. Additionally, the company could consider exploring influencer partnerships or collaborations to expand its reach and target specific customer segments. Lastly, monitoring social media analytics more closely would provide valuable insights to optimize future campaigns and content strategies.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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