📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Merck Kgaa Social Media Strategy

Eager to learn how Merck Kgaa is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Merck Kgaa.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Merck KGaA is a global science and technology company headquartered in Darmstadt, Germany. With a presence in over 60 countries, it serves a diverse range of clients in the healthcare, life sciences, and electronics industries.

Before: The Challenges of Social Media Marketing

On social media, Merck KGaA has successfully leveraged its global presence to connect with its target audience and build a strong online community. The company understands the importance of engaging content and regularly shares informative articles, videos, and industry insights across platforms like Facebook, Twitter, LinkedIn, and Instagram. This strategy has allowed them to establish themselves as a thought leader in their respective industries.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Merck Kgaa's Successful Social Media Strategy

In addition to providing valuable content, Merck KGaA actively engages with its audience by responding to comments, answering questions, and addressing concerns. This level of interaction fosters trust and builds a sense of community among its followers. They also collaborate with influencers and key opinion leaders to amplify their reach and engage with a wider audience.


While Merck KGaA has been successful in many aspects of social media marketing, there are a few areas where improvements can be made. Firstly, they could benefit from a more consistent posting schedule to maintain a steady flow of content and keep followers engaged. Secondly, they could enhance their visual content by incorporating more high-quality images and videos to capture the attention of their audience. Lastly, Merck KGaA could further optimize their social media efforts by leveraging analytics to measure the impact of their campaigns and fine-tune their strategy accordingly.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video