Case Study: Mercer International Social Media Strategy

Eager to learn how Mercer International is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mercer International.

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Mercer International, a global company headquartered in Vancouver, Canada, operates in various countries including the United States, Germany, and Australia. The company primarily serves clients in the pulp and paper industry, providing sustainable solutions for their manufacturing needs.

Before: The Challenges of Social Media Marketing

On social media, Mercer International excels in several areas, contributing to their successful marketing strategy. Firstly, they maintain an active presence on multiple platforms such as Facebook, Twitter, and LinkedIn, allowing them to reach a wider audience and engage with different stakeholders.

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After: Mercer International's Successful Social Media Strategy

Secondly, the company utilizes visual content effectively, sharing captivating images and videos that showcase their products, facilities, and environmental initiatives. This approach helps to create a strong brand identity and attracts potential customers who value sustainability and responsible manufacturing.


Furthermore, Mercer International actively encourages user-generated content, by reposting and sharing content from satisfied clients and stakeholders. This not only increases brand awareness but also fosters a sense of community and credibility among their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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