Case Study: Mercer International Social Media Strategy
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Introduction
Mercer International, a global company headquartered in Vancouver, Canada, operates in various countries including the United States, Germany, and Australia. The company primarily serves clients in the pulp and paper industry, providing sustainable solutions for their manufacturing needs.
Before: The Challenges of Social Media Marketing
On social media, Mercer International excels in several areas, contributing to their successful marketing strategy. Firstly, they maintain an active presence on multiple platforms such as Facebook, Twitter, and LinkedIn, allowing them to reach a wider audience and engage with different stakeholders.
After: Mercer International's Successful Social Media Strategy
Secondly, the company utilizes visual content effectively, sharing captivating images and videos that showcase their products, facilities, and environmental initiatives. This approach helps to create a strong brand identity and attracts potential customers who value sustainability and responsible manufacturing.
Conclusion
Furthermore, Mercer International actively encourages user-generated content, by reposting and sharing content from satisfied clients and stakeholders. This not only increases brand awareness but also fosters a sense of community and credibility among their followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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