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Case Study: Mercari Social Media Strategy

Eager to learn how Mercari is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mercari.

Continue reading to find out!

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Mercari is a leading online marketplace that connects buyers and sellers, offering a platform for the buying and selling of various goods. Established in 2013, Mercari has rapidly grown to become one of the largest online marketplaces, operating primarily in Japan and the United States. With its headquarters located in Tokyo, Japan, Mercari caters to a wide range of clients, including individuals looking to declutter their homes, small business owners, and collectors seeking unique items.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Mercari excels in several areas. Firstly, the company leverages the power of visual content by showcasing high-quality images of products available on its platform. This strategy not only captures the attention of potential customers but also ensures that the products are accurately represented, enhancing the overall user experience.

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After: Mercari's Successful Social Media Strategy

Moreover, Mercari actively engages with its social media audience by encouraging users to share their experiences and success stories on various platforms. This not only generates buzz around the brand but also fosters a sense of community among its users. Additionally, Mercari regularly collaborates with influencers and content creators, who promote the platform's offerings to their followers, further expanding its reach and visibility.


Despite its successful social media marketing efforts, there are areas where Mercari can continue to improve. Firstly, the company could enhance its social media listening capabilities to better understand customer feedback and sentiments. This would allow Mercari to promptly address any concerns or issues raised by users, demonstrating its commitment to customer satisfaction.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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