Case Study: Mellon Financial Corp. Social Media Strategy

Eager to learn how Mellon Financial Corp. is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Mellon Financial Corp..

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Mellon Financial Corp. is a global financial services firm headquartered in Pittsburgh, Pennsylvania. With a strong presence in the United States, Mellon also operates in various countries around the world, serving a diverse range of clients including institutional investors, corporations, and high-net-worth individuals.

Before: The Challenges of Social Media Marketing

On social media, Mellon Financial Corp. demonstrates several positive aspects in their marketing strategy. Firstly, the company actively engages with their audience by regularly sharing informative and relevant content. This includes updates on financial markets, investment insights, and thought leadership pieces. By providing valuable information, they position themselves as a trusted resource for their clients and followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Mellon Financial Corp.'s Successful Social Media Strategy

Furthermore, Mellon understands the importance of visual content on social media platforms. They utilize compelling graphics, infographics, and videos to convey complex financial concepts in a visually appealing and accessible manner. This enables them to effectively communicate their message to a wider audience and capture attention in a crowded digital space.


Additionally, the company employs a targeted approach when it comes to social media advertising. By leveraging advanced targeting capabilities, Mellon can reach specific segments of their audience with tailored content and messaging. This helps to maximize the impact of their marketing efforts and ensures that their message resonates with the right people.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video