Case Study: MDU Resources Group Social Media Strategy
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Introduction
MDU Resources Group is a diversified natural resources company, headquartered in Bismarck, North Dakota, with operations in the United States and Canada. The company caters to a wide range of clients, including energy and electric utility customers, construction companies, and individuals seeking natural gas services.
Before: The Challenges of Social Media Marketing
In terms of social media marketing, MDU Resources Group has taken commendable steps to effectively engage with its audience. The company maintains an active presence on various social media platforms, including Facebook, Twitter, LinkedIn, and YouTube. This multi-platform approach allows MDU Resources Group to reach a broader audience and establish a strong online brand presence.
After: MDU Resources Group's Successful Social Media Strategy
One of the key strengths of MDU Resources Group's social media marketing strategy is its focus on providing valuable and informative content to its followers. The company regularly shares updates and news related to its various business sectors, such as energy and construction. By sharing relevant industry information, MDU Resources Group positions itself as an authoritative source of knowledge and expertise.
Conclusion
Furthermore, MDU Resources Group actively engages with its audience by responding to comments, questions, and concerns on social media platforms. This level of interaction helps to build trust and fosters a sense of community among its followers. By being responsive and approachable, MDU Resources Group demonstrates its commitment to customer satisfaction and establishing strong relationships with its online community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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