Case Study: MDC Holdings Social Media Strategy
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Introduction
MDC Holdings: A Global Leader in Homebuilding
Before: The Challenges of Social Media Marketing
MDC Holdings, headquartered in Denver, Colorado, is a leading homebuilding company that operates in the United States and Canada. With a diverse portfolio of brands including Richmond American Homes, Home American Mortgage Corporation, and American Home Insurance Agency, MDC Holdings caters to a wide range of clients, from first-time homebuyers to move-up buyers and active adult communities.
After: MDC Holdings's Successful Social Media Strategy
Harnessing the Power of Social Media
Conclusion
MDC Holdings has embraced the power of social media as a pivotal marketing tool. By harnessing the reach and engagement potential of platforms such as Facebook, Twitter, and Instagram, the company has successfully connected with its target audience in a more personalized and interactive manner. Through these channels, MDC Holdings has been able to showcase its diverse range of home options, share informative content, and foster meaningful conversations with potential buyers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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