Case Study: McGraw-Hill Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
McGraw-Hill is a renowned educational publishing company that has been operating for over a century. With its headquarters based in New York City, the company has a global presence, serving clients in more than 135 countries. McGraw-Hill primarily focuses on providing educational resources and solutions to students, educators, and professionals across a wide range of subjects.
After: McGraw-Hill's Successful Social Media Strategy
Good things on social media:
Conclusion
McGraw-Hill effectively utilizes social media platforms to connect and engage with its target audience. Through their well-crafted social media strategy, the company showcases their educational resources, promotes their latest publications, and shares valuable insights and information. One of the key strengths of McGraw-Hill's social media presence is their ability to provide relevant and timely content that resonates with their audience. They consistently deliver informative posts, articles, and videos that help students and educators stay updated and informed.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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