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Case Study: McCormick Social Media Strategy

Eager to learn how McCormick is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for McCormick.

Continue reading to find out!



McCormick is a multinational food company that specializes in spices, seasoning mixes, condiments, and other flavoring products. With its headquarters in Hunt Valley, Maryland, McCormick has a global presence, serving customers in over 150 countries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, McCormick has successfully adopted several strategies to engage and connect with its target audience. Firstly, the company maintains an active presence across various social media platforms, including Facebook, Instagram, Twitter, and YouTube. This allows them to reach a wide range of customers and interact with them on different platforms.


After: McCormick's Successful Social Media Strategy

One of the strengths of McCormick's social media marketing strategy is its focus on creating visually appealing content. They frequently share mouthwatering recipes, cooking tips, and food-related inspiration on their social media channels. By doing so, McCormick not only promotes its products but also provides valuable content to its audience, establishing itself as a trusted source of culinary inspiration.


Additionally, McCormick effectively utilizes user-generated content (UGC) to engage its customers. They encourage their followers to share their own recipes and creations using McCormick products, and then feature some of the best submissions on their social media platforms. This not only fosters a sense of community but also serves as a powerful testimonial for their products.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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