Case Study: MBNA Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
MBNA is a renowned financial services company that provides credit card services to customers across multiple countries. With its headquarters based in the United States, MBNA extends its services to customers in the United Kingdom and Canada. Primarily targeting individual consumers and small businesses, MBNA aims to offer convenient and reliable credit card options.
After: MBNA's Successful Social Media Strategy
Good things on social media:
Conclusion
1. Engaging Content: MBNA excels in creating engaging and informative content across various social media platforms. By sharing useful financial tips, customer testimonials, and updates on their products and services, MBNA effectively establishes itself as a trusted source of financial information.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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