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Case Study: mBank Social Media Strategy

Eager to learn how mBank is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for mBank.

Continue reading to find out!

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

mBank is a leading financial institution based in Poland, catering to clients in Poland and the Czech Republic. With its headquarters in Warsaw, mBank aims to provide innovative banking solutions and exceptional customer service.

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Ideas about KPIs and OKRs for employee advocacy

After: mBank's Successful Social Media Strategy

Good things:

Conclusion

mBank has successfully embraced social media as a key marketing tool to connect with their target audience. Their social media strategy is commendable on several fronts. Firstly, they actively engage with their followers by promptly responding to queries and comments, ensuring a personalized and interactive experience. Secondly, mBank leverages social media platforms to provide real-time updates on new services, promotions, and financial tips, keeping their clients well-informed. Lastly, they regularly share engaging content like videos, infographics, and blog posts that educate and entertain their audience, further strengthening their brand presence.

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Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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Learn how you can improve your social media marketing

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